Premier Foods, Metro Fm, 5fm, Good Hope FM, SABC 1 and Big Concerts have announced the local artists chosen to join the biggest line-up of Hip Hop heavyweights and R&B superstars South Africa has ever seen in the Premier Foods Peoples Celebration Concert which will reach KZN on its national tour on April 29 at the ABSA Stadium in Durban.

The first of its kind in South Africa, the festival is being held in celebration of Premier Foods. The massively talented and hugely popular local line-up includes Hip Hop Icon Snoop Dogg, dancehall superstar Sean Paul, music phenomenon Pharrell Williams, singing sensation Mario, Zola, Hip Hop Pantsula (HHP), Jamali, Freshlyground, Loyiso, and Morafe.

Bookings at Shoprite Checkers Money Market Counters, www.ticketshop.co.za or 083 918 0001 or at Computicket Outlets at www.computicket.com or 083 915 8000.