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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za. Oware Graphics Solutions, a leading software supplier to the sub-Saharan African entertainment industry has created a website to take African music where it has never gone before. It was created with the intention of retailing African music to the world via Liquid Audio, the latest and most advanced electronic audio transportation available. Creating a cost effective solution to the challenges encountered by most artists and independent labels, Musicafrica.com will provide access to the global market without having to incur initial costs required for such a venture. It will also offer a point of entry to those who wish to have audio distributed, marketed and retailed on the Internet. Users of this system can include record labels, music stores, artists, etc. By purchasing music on Musicafrica.com, consumers can expect to pay less than normal physical distribution methods. All transactions are secure, from publishing to downloads. Audio tracks have an embedded and inaudible watermark in order to discourage piracy. Downloadable audio tracks are CD quality dolby-digital. Oware claim that even experts will be unable to differentiate between a CD and a downloaded song. For more details contact Peter Kramer at Musicafrica.com on (011) 884-9045.
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